Car and Driver
Car and Driver is a print and digital magazine covering the newest car offerings, showcasing car culture, and helping people shopping for a car
Affiliate Marketing | International SEO | Growth Strategy | Content for SEO | Content Upgrades
Project Brief
Car and Driver, hailing from Michigan's automotive heartland, has been guiding car lovers since 1955. Led by veterans Tony Quiroga and Laura Sky Brown, their team dissects new cars, explores car culture, and empowers buyers with insightful, independent (and sometimes irreverent) reviews.
Automotive authority Car and Driver sought to ignite their online presence. Partnering with us, they aimed to supercharge their website through a multi-pronged SEO and affiliate marketing strategy. Our focus? Significantly increase their audience, elevate user experience, and unlock revenue streams through strategic affiliate partnerships.
We implemented a comprehensive approach, encompassing international SEO expansion, targeted content creation, in-depth SEO audits, and organic growth initiatives. Additionally, we crafted high-value content upgrades to engage users and amplify conversions.
Client
Liquid Themes

Stuck in Neutral: Car and Driver's SEO Pit Stop
Even with 9 million views and a respectable 55 Domain Authority, Car and Driver wasn't quite cruising down SEO highway. Engaging content? Check. Strategic SEO plan? Not so much.
Their keyword research resembled a dusty roadmap, and optimization efforts were more pit stops than a smooth, high-performance drive. The result? Untapped potential and traffic growth stuck in neutral. It was time for an overhaul, and we were the expert mechanics ready to take them from sputtering to speed demon.
Stalled Engines, Empty Tanks: Car and Driver's Monetization Misfires
Car and Driver's traffic flow was impressive, but the monetization spigot? Bone dry. Affiliate programs were scarce, resembling a dusty gas station with more cobwebs than customers. Our mission? Fuel their content with high-octane partnerships.We scoured our extensive affiliate network, pinpointing programs perfectly aligned with their audience and niche.
But competition lurked like tire sharks, so we dissected their monetization strategies, uncovering hidden opportunities. Through meticulous analysis, we crafted a bespoke affiliate roadmap, leading them to partnerships that revved up revenue. Yet, their top traffic magnets, the content bringing in the crowds, were underperforming. They needed a pit stop, a content upgrade that fused SEO optimization with audience engagement.
We injected fresh ideas, streamlined navigation, and sprinkled in interactive elements, transforming their content into traffic-grabbing powerhouses. With both affiliate partnerships and content firing on all cylinders, Car and Driver was ready to leave the monetization breakdown lane in the dust.
What we made happen.
Car and Driver, already boasting 9 million views and a solid niche authority with a 55 Domain Authority (DA), partnered with BoomeRank for an SEO and affiliate marketing overhaul. Our strategy? Unleash untapped potential. Within 6 months, their DA rocketed to 75, reaching 80 after 2 years. Organic traffic exploded from 9 million to 19 million, a testament to our data-driven approach.
We focused on maximizing their existing authority, targeting high-value "low-hanging fruit" keywords, and crafting strategic long-tail content for sustained success. This potent combination turned overlooked potential into gold nuggets of consistent traffic, solidifying Car and Driver's dominance in the automotive space.



The Results
Car and Driver, boasting 9 million views and a solid 55 Domain Authority, approached BoomeRank with a thirst for SEO and monetization optimization. Their content was engaging, but their traffic growth had stalled, and their affiliate program resembled a rusty gas station. We saw potential roaring beneath the hood, and our data-driven approach ignited a transformation.
Traffic Takeoff: By identifying and targeting high-value "low-hanging fruit" keywords, crafting strategic long-tail content, and leveraging Car and Driver's existing authority, we supercharged their organic traffic. Within 6 months, views rocketed from 9 million to a staggering 19 million, a 100% increase that cemented their dominance in the automotive space.
Authority Amplified: But traffic wasn't the only metric experiencing a joyride. Our international SEO strategy and targeted content creation saw their Domain Authority climb from 55 to 80, signifying increased trust and search engine visibility. This growth wasn't just a vanity metric; it translated into real user engagement and brand authority.
Monetization Marvel: Car and Driver had content pulling in traffic, but monetization was sputtering. We identified the problem: a lack of strategic affiliate partnerships. By leveraging our extensive network and conducting in-depth competitor analysis, we curated a bespoke affiliate program perfectly aligned with their audience and niche. The results were immediate. Within just 6 months, their revenue saw a 40% boost, proving the power of targeted partnerships.
Car and Driver's journey is a testament to the transformative power of data-driven SEO and strategic affiliate marketing. From 9 million views to 19 million, a 55 DA to 80, and a 40% revenue increase in just 6 months, BoomeRank helped them shift gears and cruise towards online dominance. Their story is an inspiration for any brand looking to unlock their true potential and leave the competition in the dust.

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