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Strategy| SEO|Ecommerce Dev| Content

FCI London

• 12 months •
2600%
Organic Traffic Inc. 12 Months
550
New Keywords In 90 days
766%
Increase In Sales

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    +48 4348 80 32

    From 2k to 50 k In 1 Year

    Exponential Growth

    The Client

    Established in 1985, FCI London has grown to become the undisputed leader in contemporary furniture within the city. Their expansive showroom, boasting an impressive 30,000 square feet, acts as a haven for design enthusiasts and homeowners alike, showcasing over 700 renowned brands under one roof.

    Stepping into FCI London is akin to stepping into a world of unparalleled choice. Their meticulously curated collection encompasses everything from chic wardrobes and dining sets to plush sofas and statement lighting. The company prides itself on offering upmarket furniture that caters to diverse tastes and budgets, ensuring there's something for everyone.

    Beyond their vast product selection, FCI London sets itself apart through its exceptional service. Their team of knowledgeable staff is always on hand to provide expert advice and assist customers in crafting their dream living spaces. Whether you're seeking a single accent piece to elevate your home or embarking on a complete furniture overhaul, their design consultants are there to guide you every step of the way.

    But FCI London's expertise extends far beyond furniture. They offer a comprehensive suite of interior design services, encompassing space planning, 3D visualization, and assistance with selecting complementary elements like wallpaper, art, and soft furnishings. This holistic approach ensures a seamless and stress-free design experience for their clientele.

    The Challenge

    FCI London, the undisputed champion of contemporary furniture in London, found itself facing a digital dilemma. Despite boasting an expansive showroom and an enviable brand portfolio, their online presence was virtually non-existent. Their website languished with minimal organic traffic (1k-2k), failing to capture the attention of potential customers beyond the city limits. The absence of an online store further hampered their reach, restricting their market to solely local clientele.

    The ambitions, however, were grand. FCI London yearned to break free from geographical constraints and tap into the global market of design enthusiasts across English-speaking countries. The dream? Online sales, a thriving e-commerce platform, and an affiliate network buzzing with activity.

    But the path forward remained shrouded in fog. They lacked a strategic roadmap, an SEO plan to navigate the digital landscape, and a comprehensive marketing strategy to attract and engage customers online. The challenge was multifaceted:

    •Limited online visibility: Their website struggled to attract organic traffic, hindering brand awareness and leaving a treasure trove of potential customers undiscovered.

    •Absence of e-commerce: The lack of an online store prevented them from capitalizing on their international ambitions and reaching audiences beyond London.

    •No affiliate program: Without a network of partners, they missed out on valuable opportunities to expand their reach and boost sales.

    •Missing SEO and marketing strategy: The absence of a clear digital roadmap left them directionless, unable to harness the power of online marketing to achieve their goals.

    FCI London, a giant in the physical world, faced the stark reality of being a digital underdog. They needed a complete transformation, a metamorphosis from an analogue giant to a digital powerhouse, and the journey began with tackling these daunting challenges head-on.

    What we did

    Recognizing the formidable challenges, we embarked on a multi-pronged strategy to propel FCI London into the digital age. Our approach was meticulous, starting with a comprehensive research phase. We delved deep into their competitive landscape, niche market, and target audience, meticulously analyzing their strengths, weaknesses, opportunities, and threats (SWOT analysis). This research formed the bedrock for our holistic marketing and SEO strategy.

    Building an Organic Powerhouse:

    •Website Optimization: We transformed their website from a static page to a dynamic hub, optimizing content, structure, and technical aspects for search engines. This resulted in a meteoric rise in organic traffic, jumping from 2k to a staggering 52k in just 12 months.

    •Content Creation: We crafted engaging and informative content, targeting relevant keywords and user intent. This included blog posts, product descriptions, and optimized website copy, establishing FCI London as a thought leader in the industry.

    •Local SEO & Google My Business: We optimized their online presence for local searches, ensuring they appeared at the top of results for relevant searches within London. This local focus attracted customers within their immediate vicinity, driving foot traffic to their showroom.

    E-commerce and Affiliate Expansion:

    •E-commerce Platform Development: We designed and developed a user-friendly e-commerce platform, allowing customers to seamlessly browse and purchase furniture from anywhere in the world. This opened up a vast new market and expanded their reach beyond London.

    •Affiliate Program Expansion: We established a robust affiliate program, partnering with relevant brands and influencers to extend their reach and drive sales. This network of partners generated additional traffic and sales, boosting their online presence.

    Beyond the Basics:

    •Link Building: We implemented a strategic link-building campaign, acquiring high-quality backlinks from authoritative websites in their niche. This further strengthened their domain authority and improved organic search ranking.

    •Topical Authority Map: We created a comprehensive topical authority map, outlining key topics and subtopics relevant to their niche. This ensured content creation and optimization remained focused and targeted, boosting their overall SEO performance.

    •Copywriting: We crafted compelling website copy, product descriptions, and marketing materials that resonated with their target audience, driving engagement and conversions.

    This is just a glimpse into the comprehensive transformation we implemented. The combination of SEO, content marketing, e-commerce development, and affiliate program expansion proved to be a winning formula for FCI London.

    The Results

    FCI London's digital transformation was nothing short of remarkable. The numbers speak for themselves: a monumental 2,600% increase in organic traffic propelled them from online obscurity to industry prominence. Their website buzzed with activity, attracting a global audience eager to explore their curated collection of contemporary furniture.

    But the impact transcended mere website visits. The newly launched e-commerce platform blossomed, generating significant online sales and expanding their reach far beyond the confines of London. The carefully cultivated affiliate network flourished, bringing in valuable partnerships and additional sales, further solidifying their online presence.

    The results were undeniable. FCI London, once a local giant struggling in the digital arena, had transformed into a global force, conquering the online furniture market with grace and expertise. This success story is a testament to Boomerang Agency's data-driven approach, strategic thinking, and unwavering commitment to client success.

    More than just driving traffic, we propelled results. We are the agency that turns digital aspirations into tangible realities. Partner with BoomeRank Agency, and watch your brand soar through the ranks, just like FCI London. Let's launch your brand's digital journey today and witness the power of results that BoomeRank back, bigger and better than ever before.

    Usability First

    Crafting the User Experience

    A Look at the Design Decisions for FCI London

    Digital Experience

    Explore the creative process

    The BoomeRank way, where ideas come back stronger, and problems face extinction.

    01

    Know your audience, gather insights, craft targeted tactics.

    02

    Define goals, choose channels, create valuable content.

    03

    Launch, analyze, optimize for sustained engagement.

    So how Far is BoomerankFar?

    Ditch the mediocre, own your market. We’re your secret weapon, a team of battle-tested veterans unleashing data-driven campaigns that rewrite the rules of the game.