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Light My Bricks

Light My Bricks offers the best and largest range of LEGO lights, including LED light kits for LEGO sets, and DIY components for your own LEGO Creations

Branding | Marketing Strategy | Website Redesign | Google ads | Content Upgrades

Project Brief

Founded by a team of passionate LEGO enthusiasts, Light My Bricks is an Australian company that supplies high-quality LEGO LED lights.

Light My Bricks had an established online presence but were ready to take their website to the next level. They aimed to significantly increase their audience and provide a remarkable user experience. Additionally, Light My Bricks was keen on expanding into the US and European markets.

Client

Liquid Themes

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Bright ideas in the digital realm.

The Light My Bricks website now caters to the Australian, US, and European markets and has a custom Shopify Plus platform that performs well on mobile and desktop devices.

This international expansion isn't just about geographical reach; it's about building a seamless experience for builders everywhere. The revamped Shopify Plus platform ensures lightning-fast browsing on any device, whether you're browsing stunning LEGO creations from Melbourne, marveling at intricate lighting kits in Munich, or sparking imagination in Seattle. No matter your location, Light My Bricks makes navigating the world of illuminated LEGO builds fun, intuitive, and endlessly inspiring.

Shedding light on the user experience.

An intuitive user navigation system was crucial for optimizing the Light My Bricks website. This initiative has made it effortless for users to search through over 18,000 Light My Bricks products across 50 categories, whether they are using a mobile or a desktop device.

Gone are the days of frustrating scrolling and dead ends. The streamlined navigation system has slashed search times, turning curious brows into satisfied smiles. Now, even first-time visitors can confidently navigate the vast library of lighting kits, effortlessly filtering by theme, color, or brick set. This ease of use translates to deeper engagement, with users spending more time exploring, discovering, and ultimately, lighting up their LEGO creations.

What we made happen.

With Boomerank's assistance, Light My Bricks underwent a rebranding process and launched a new and more user-friendly website. The new site was equipped with custom icons to enhance the shopping experience. Additionally, social media, Google Ads, and YouTube Ads campaigns were launched to attract customers worldwide and help Light My Bricks gain a global presence.

But the transformation wasn't just skin-deep. Boomerank's marketing expertise orchestrated a global symphony of social media, Google Ads, and YouTube Ads campaigns. These targeted melodies resonated with LEGO enthusiasts across continents, drawing them into the vibrant Light My Bricks community. This strategic outreach shattered geographical barriers, propelling Light My Bricks from a local favorite to a globally recognized force in the illuminated LEGO universe.

The Results

Light My Bricks, once confined to pixels and servers, craved a global spotlight. Enter Boomerank, orchestrating a dazzling digital transformation. The website? Reborn as a user-friendly playground, 18,000+ products beckoning with playful icons, intuitive navigation, and an irresistible new brand identity. Boomerank's marketing symphony echoed across social media, Google Ads, and YouTube, captivating LEGO enthusiasts worldwide.

The results? A standing ovation. Revenue soared 25% in 3 months, users surged 40% in 9 months, and even the notoriously critical bounce rate dropped 15%. Light My Bricks wasn't just lighting LEGO bricks; they were illuminating a global stage. More than a case study, this is a beacon of successful transformation, showing the world that creativity shines brightest when design, strategy, and joy play in perfect harmony.

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Project Offers

info.liquid.com

Consultation

+ 1 223 38 87